Creativity For Life: Alumni Campaign

In 2008, The Art Institutes created its first cohesive brand identity and embarked on a campaign to build the brand in a whole new way.

In 2010, the team evolved its branding to be more meaningful to it’s millennial target and to represent the life-long journey of creativity like-minded creatives take to lead a fulfilling life. The Creativity For Life brand platform positioned The Art Institutes as a system of schools that trains creative types to channel their creative energy into fulfilling, productive careers. It was the brand’s way of saying that creatives should do what they love to do, for life and The Art Institutes can help.

This new way of thinking about The Art Institutes' brand centered around four core elements – seasoned faculty, professional grade technology, career services and a creative community of like-minded individuals. The team executed this new brand platform using three sub-campaigns one of which was to feature notable alumni discussing their creative journeys and discovering, through education, how to channel their passion into a lifelong fulfilling career.