Gamma Sports: Asterisk Tour String Launch

Gamma Sports, the leading innovator of string technology, introduced in 2008 the Asterisk Tour, a high performance string unlike any other synthetic string on the market.

This introduction of new string technology firmed up the Asterisk brand among tennis enthusiasts looking for a crisp, powerful string that offers precise control. In an effort to bring more awareness to the overall Asterisk line of performance string and now this new innovative line extension, Gamma Sports was looking for a dynamic, impactful print campaign that would put them top of mind among professional and pro-sumer tennis players who were inclined to only purchase from larger brand name competitive brands such as Prince or Wilson.